How Can We Prevent Drink Driving?

Many high schools around the country do a great job on warning students about the dangers of drink driving by bringing in police officers to come and explain what they have witnessed first hand from these terrible tragedy's. A high school in America has a very different way of approaching this situation, they have had highway patrol officers come into their school and tell the students many of their classmates had been killed over the weekend due to drink driving related accidents. Students grieved over their dead classmates, later in the day it was revealed that in fact their classmates were not dead at all and that it was just a hoax to prevent the students from drink driving. Instead of trying to teach the students to be responsible with their drinking, they have used scare tactics to scare it out of them. I think that this method is very unethical and should not be used, instead they should be teaching students responsibility so they can make their own educated choices in the future. Also what you teach students can last a lifetime, scaring them on the other hand they would forget, possibly leading to dangerous decisions in the future.